Viant – An Underrated Challenger in the CTV Advertising Market
Reading Time: 4 minutes
• Viant focuses on household targeting in the booming CTV advertising market , setting itself apart from The Trade Desk, which focuses on individual users – a strategic advantage for brands looking to reach entire families. • With 75% market coverage in the US CTV sector and strong data partnerships , Viant offers a cost-effective, privacy-friendly alternative to The Trade Desk and could benefit from the increasing demand for personalized streaming advertising. Viant is a technology company that specializes in programmatic advertising....
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