Liberty Media Picks up the pace in Terms of Formula 1
Reading Time: 4 minutes
Why Netflix, LVMH and Brad Pitt are part of the new F1 strategy – and what investors can gain from it How Liberty Media has turned Formula 1 into a global media franchise with lifestyle factor Since the takeover by Liberty Media in 2017, Formula 1 has undergone a radical transformation: from a traditional racing series to a global entertainment ecosystem with lifestyle factor. The narrow focus on Europe was replaced by a worldwide expansion strategy – with events in Miami, Singapore, and Las Vegas as pop culture spectacles. Whether...
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