Affirm Holdings Watchlist

tz-plus logo Affirm is my favorite in the rapidly growing BNPL market

A. Zehetner
Reading Time: 1 minute

Affirm (AFRM) remains the most promising option for me to cover the "Buy Now, Pay Later" trend, whose market potential is expected to increase from nearly $37.2 billion last year to over $167 billion by 2032, according to Fortune Business Insights. Internationalization is just beginning with Shopify in the UK. After Walmart's loss to Klarna, the partnership with Amazon extended until 2031 is a positive signal. An expanded Google cooperation with the Agent Payments Protocol (AP2) is now expected to enable agent-based payments across platforms. Transactions...

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