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tz-plus logo Accenture Embraces "Reinventors" – A Radical Cultural Shift in the Age of AI

T. Reich
Reading Time: 2 minutes

Accenture is making a far-reaching move by referring to its nearly 800,000 employees as "Reinventors." Behind this term lies more than just a symbolic renaming. The consulting firm is attempting to orient its entire organization towards a future where artificial intelligence becomes a standard tool. The Financial Times (FT) reported that this renaming is part of a comprehensive restructuring process that has been underway since June, merging various business areas into a single unit under the name "Reinvention Services." Orientation towards major...

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