Adidas stock in free fall: The forecast shocks investors

The brand renewal strategy is under pressure from global uncertainties. Adidas shares came under significant selling pressure after the sportswear giant projected an operating profit for 2026 that fell well short of market expectations. In particular, the "Duo of Doom," U.S. tariffs and currency fluctuations, are weighing on sentiment. The numbers check: Why the stock market is disappointed Adidas is aiming for an operating profit of around €2.3 billion for 2026. Sounds like a lot, but it is less than analysts had expected: the market consensus...