Adidas surges after strong Q1 numbers. Here are the two reasons!
Reading Time: 2 minutes
With a strong first quarter, adidas surpasses analyst estimates. While competitors struggle with inventory and weak demand, CEO Bjørn Gulden fully leverages the advantages of innovation and Direct-to-Consumer (DTC) sales. Reason 1: Triple Beat - The Numbers Checked adidas impressively performed across the board in the first quarter of 2026. Revenue increased by 7.1% (even 14% adjusted for currency) to €6.592 billion, significantly exceeding the consensus estimate of €6.3 billion. Even more impressive was the operating profit: At €705 million...
Read this article now with a free account.
Your benefits:
- Every month, you can read 5 articles from the premium section for free.
- Monthly 2 trial issues of the Trader newspaper for free.
- Create a personal watchlist with an overview of news about your stock.
