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tz-plus logo Amazon combines grocery private labels into "Amazon Grocery"

T. Reich
Reading Time: 2 minutes

Amazon has introduced a new private label for groceries called "Amazon Grocery." This consolidation brings together the existing lines of Amazon Fresh and Happy Belly under one roof. The goal is to create a clearer structure for the selection and expand its reach in the grocery segment. Product range with over 1,000 items The Amazon Grocery offering includes more than 1,000 products, including staples such as milk, olive oil, fruits, vegetables, meat, fish, as well as snacks and pantry items. Almost all products are expected to cost under $5 and...

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