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Amazon launches new voice assistant Alexa with its own personality

M. Blattmann
Reading Time: 4 minutes

The voice assistant Alexa is one of the most widely used products from Amazon. Since its introduction in 2014, it has found its way into 600 million devices worldwide, which represented a 20% increase in the past year alone. Amazon has now launched a new version of Alexa. It can interact with users individually, like a human conversation partner. The new Alexa learns about its users and responds individually The previous Alexa could only be controlled with pre-defined commands, and its responses were typically formulated in a blunt manner by...

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