Amazon's big Attack on the Grocery Market Does NOT Have to be a Devastating Blow for the Competition

Amazon.com may have finally cracked the code for online grocery shopping. However, that alone does not necessarily mean that other providers will fall by the wayside. Amazon's share of the grocery market remains low for now The e-commerce giant, which now generates total annual revenue of over $670 billion, has never managed to move beyond the role of a niche player in the grocery sector. According to the market research firm Numerator, which tracks revenue from food and beverages, Amazon's share of the U.S. grocery market is about 3%. This...