Amer Sports in Focus: How Brand Strategy and Direct Sales Drive Growth

Amer Sports Inc. (AS) reflects a positive start to the fiscal year 2026 from a corporate perspective. As CEO James Zheng emphasized, the sports and outdoor brands continue to gain market shares. This is evident in the quarterly report published on May 19, 2026. Revenue increased by 32% year-over-year to $1.95 billion, exceeding market expectations of around $1.83 billion. The adjusted earnings per share (EPS) recorded by the company was $0.38. The adjusted gross margin rose by 200 basis points to 60.0% . From the management's perspective, this underscores...