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tz-plus logo Apple: Reclaims Market Leadership in China – Premium Strategy Defies Memory Crisis!

M. Blattmann
Reading Time: 4 minutes

Apple demonstrates remarkable resilience once again in the fiercely competitive Chinese smartphone market, reclaiming market leadership in the crucial Christmas quarter. While local competitors suffer from massive supply chain issues and skyrocketing component prices, the US tech giant managed to increase its shipments in the Middle Kingdom by a significant 28%. This development underscores the company's extraordinary robustness in a global market environment increasingly characterized by semiconductor shortages. The strategic positioning in the...

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