Back to Sports! Nike's Fight Against Competition, Past Mistakes, and Billion-Dollar Tariffs!

Amid rising competitive pressure, declining margins, and strategic realignment, Nike (NKE) stands at a turning point. The once-dominant player in the global sports goods market is battling not only with declining sales and billion-dollar tariffs but also with the consequences of its past decisions. However, under the new leadership of CEO Elliott Hill, the company is reorganizing itself. With a clear focus on sports performance, new partnerships, and a return to wholesale, Nike aims to reclaim lost ground—and the latest quarterly report shows...