BYD: Price Shock, Product Offensive – and a Risky Grab for Market Leadership!
Reading Time: 3 minutes
The aggressive prices apply particularly to volume models. The entry-level model Qin Plus EV costs around 15,000 euros. The price of the Dolphin, one of the internationally successful compact models, has also been significantly reduced to further boost sales. Revenue strength as a weapon The aggressive pricing strategy is not a panic reaction but part of a strategic expansion. BYD has significant cost advantages due to its vertically integrated production – from cell manufacturing to the finished vehicle. The company is now strategically using...
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