Can a car Manager Make Gucci Shine Again? CEO Luca de Meo is About to Become the Leader of the Luxury Brand Kering!

The French luxury group Kering is deep in crisis. Falling sales, a damaged brand image, and weakening demand in key markets like China are severely affecting the once high-flying growth star. Especially the flagship brand Gucci is struggling with a loss of relevance and declining revenues. In the midst of this upheaval, an outsider is expected to bring about a turnaround. Luca de Meo, a successful auto manager and former CEO of Renault, is about to take over leadership at Kering. Can he transfer his experience in brand building and change management...