Celsius Holdings: Rockstar Energy founder seeks to become new CEO – Stock up over 15%

Celsius Holdings is transforming into a multi-brand company with the acquisition of Alani Nu, claiming 20% of the U.S. market share in energy drinks. Integration issues and weakening margins, along with shrinking core brands in Q2, led to a drop of around 65% from the all-time high. Rockstar Energy founder Russ Savage owns about 12 million Celsius shares, or roughly 4.7% of the company, and is now seeking to become the new CEO. For a long time, Celsius Holdings (CELH) was considered a high-flyer in the U.S. market, enjoying rapid market...