Chipotle Starts Asia Offensive! Why Korea and Singapore are Expected to be the Gamechanger!

Reading Time: 4 minutes
Chipotle Mexican Grill (CMG) is taking its first major step into Asia with a joint venture in South Korea and Singapore. These are two markets with high convenience affinity, strong pop culture resonance, and digital purchasing power. Despite recently weaker comparable sales, the chain is positioning itself for the next growth spurt, combining its proven culinary DNA with new reach in trendsetting metropolitan areas. The stock has already lost almost 36% of its value this year. Culinary DNA and brand growth Chipotle Mexican Grill is a fast-casual...
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