Coca-Cola in an Innovation Frenzy! The Soda Giant Conquers Gen Z with Dirty Soda and Energy Drinks!
Reading Time: 3 minutes
Trend factor: Gen Z is willing to pay up to $10 for personalized drinks as a social media status symbol Technology boost: Innovative rebranding and new automation are driving the success of the classic Freestyle Strong figures: Q2 2026 impresses with 6% organic revenue growth and an operating margin of 35.6% "When thinking about Gen Z: They are ready to spend $10 on a drink that is enticing and that they can showcase on Instagram or TikTok,” explains Megan Tallman, Vice President of Dispensed Equipment and Innovation at Coca-Cola...
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