Nike Watchlist

tz-plus logo Customs refunds mask the growth crisis! Nike's path back to the top is rocky!

A. Wimbauer
Reading Time: 3 minutes

Balance sheet boost from one-time effect: Nike surpasses market expectations in Q4 thanks to a customs refund of $986 million Channel conflict intensifies: The high-margin Direct-to-Consumer business declines by 7%, while wholesale grows by 4% Weakness in China persists: Revenue in the Chinese market drops by 12%, but remains above analysts' pessimistic forecasts The sportswear manufacturer Nike (NKE) has released its financial results for Q4 and the full year. Despite declining core segments, it exceeded Wall Street expectations. CEO...

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