Ford Accelerates! Affordable E-Models, Eyes-off System, and Pickup Innovation as Turnaround Strategy!

Ford (F) is redefining its electric strategy, moving away from expensive prestige models to affordable technology, high volumes, and real-world user scenarios. With a planned $30,000 EV, a new universal platform, Level 3 autonomy by 2028, and the upgraded F-150 Lightning EREV, the company is launching a second, much more focused approach in the electric age, potentially creating one of the most exciting turnaround stories in the industry. In search of connection in the electric age Ford has paid a hefty price in recent years to avoid being...