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tz-plus logo Ford – The US Car Manufacturer Shrinks in Revenue Yet Raises Profit Forecast: Pickups Are the Driver!

L. Kulikov
Reading Time: 3 minutes

Ford raises its profit forecast to $10 to $11 billion – and this despite nearly 10% fewer sales. The decline is due to a supplier fire, not demand: Customers continue to buy expensive pickups. The billion-dollar loss is a one-time effect. Additionally, there is potential from energy storage for AI data centers and a Pentagon contract. Less Revenue, More Confidence Ford has raised its annual profit forecast before interest and taxes to $10 to $11 billion, previously set at $8.5 to $10.5 billion. This increase is the real news, as it comes despite...

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