From Idealism to Business: Amazon's Satellite Network Takes a New Direction

Amazon (NASDAQ: AMZN) has rebranded its satellite internet project with a new name: "Project Kuiper” is now simply "Leo” - referring to the Low Earth Orbit where the satellites will orbit. While Amazon presents the name change as a planned simplification, the rebranding suggests a strategic shift. Initially, the company presented Kuiper as an ambitious mission to provide fast, affordable internet to unserved and underserved regions. However, recent communications indicate a shift in focus: partnerships with Airbus and JetBlue increasingly...