From Simple Tractor to Rolling Computer: Deere Defies Industry Slump with High-Tech Solutions
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Net income rose to $1.38 billion in Q3, while strong sales of construction and small equipment cushioned the weakness in large machinery. Advanced automation like the "See & Spray" system is establishing itself as a key growth driver for future margins. Management expects 2026 to mark the bottom of the agricultural cycle, supported by declining used equipment inventories and stable U.S. markets. Efficiency boost through "See & Spray" and IoT data analysis Deere & Company (DE) is transforming from a farm machinery manufacturer...
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