Garmin – The Navigation and Wearable Specialist Takes on Whoop with a $200 Screenless Fitness Band!

Garmin targets the fitness tracker pioneer Whoop with the screenless Cirqa Smart Band for $200 – completely without subscription requirements. The band measures sleep, stress, and vital signs, lasting up to ten days. The market is booming: Whoop, now a $10 billion company, is heading towards an IPO, and Google is also entering the fray with the Fitbit Air. Attack on the Fitness Tracker Market Garmin is pushing into a booming niche market: The company has introduced the Cirqa Smart Band, a screenless fitness tracker for $200, challenging the...