How Meta's Reels Became a $50 Billion Business
Reading Time: 3 minutes
Once a TikTok knockoff, Instagram's video feature is now a hit with users and advertisers. Will it make the leap to television? Five years ago, Meta's Reels was a TikTok imitation with negligible revenue. Today, it's poised to generate as much revenue as Coca-Cola or Nike, and the company plans to expand to even more screens by 2026. On par with the giants Mark Zuckerberg, CEO of Meta (i), announced during a conference call in October that Instagram and Facebook Reels have exceeded an annual revenue run rate of $50 billion . The...
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