Levi Strauss Raises Annual Forecast Due to Resilient Direct Sales Revenue

The clothing company now expects an annual revenue increase of 1-2%, after previously forecasting a decline of 1-2%. Strong direct sales business as a growth driver Levi Strauss has raised its annual forecast as the direct sales business thrives despite tariff concerns. Strong results in the first half of the year prompted Levi Strauss to increase its forecast, as the jeans manufacturer is investing more in its direct sales business, said CFO Harmit Singh. Consumers continue to spend money, even though Levi Strauss had previously reported that...