McDonald's: AI-Driven Efficiency and Margin Expansion in Focus of the NEXT Strategy
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The operating margin is expected to increase to over 50% by 2030 through the new NEXT strategy. 8.5 billion USD will support franchise partners in modernization and AI implementation. The focus is on gaining market share and increasing space efficiency. Franchise System and Digital Customer Retention as a Foundation About 95% of the globally established restaurants of McDonald's (MCD) are operated by independent operators, which secures stable revenue from rents and royalties for the corporation. Future growth relies heavily on advancing...
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