Meta: Global Advertising Launch on Threads Accelerates Monetization!

Meta Platforms announced on Wednesday that advertisements on Threads will be visible to all users worldwide starting next week. This move ends the phase of gaining pure reach and follows initial test runs that the company had already launched in the USA and Japan in January of the previous year. Renowned market observers such as Justin Post (Bank of America) and Mark Shmulik (Bernstein) view the opening of the advertising inventory as a logical consequence of the company's strategy to position Threads as a significant revenue driver within the group...