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tz-plus logo Micron Technology: Storage Shortage Hits iPhones and Drives Up Prices for AI Chips

A. Zehetner
Reading Time: 3 minutes

Apple's new iPhones confirm increasing storage needs due to AI. Micron CEO Sanjay Mehrotra was present at the product launch. HBM remains scarce. Chinese AI chip manufacturers are raising prices by up to 50% due to high storage costs. Micron benefits from record margins, HBM4 for NVIDIA Vera Rubin, and contracts totaling around 100 billion USD in minimum revenue. On September 9, Apple unveiled the iPhone Duo as well as the iPhone 18 Pro and Pro Max at the Steve Jobs Theater. Micron CEO Sanjay Mehrotra was in attendance at the launch. Already...

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