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tz-plus logo Netflix: The Secret Billion-Dollar Lever – How Collaboration with Competitors Could Become a Risk-Free Profit Machine

M. Herzberger
Reading Time: 2 minutes

Netflix could transform from a pure content provider to a platform aggregator. The opening of the app could bundle outside content directly within its own ecosystem. This step could bind customers more closely to the platform and generate new commission-based revenue streams. Economies of scale, ad subscriptions, and the hunt for profitability Netflix (NFLX) dominates the market through a subscription model based on exclusive originals and licenses. At the same time, the ad-supported model is growing to attract more price-sensitive user...

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