New Tech Direction for Starbucks! How the New CTO from Amazon is Expected to Accelerate the Turnaround!

Starbucks (i)(SBUX) is undergoing a strategic realignment. With an experienced technology chief from Silicon Valley and clear reforms under CEO Brian Niccol, the coffee giant is focusing on efficiency, an improved customer experience, and new growth. Initial signals suggest that the turnaround may be successful. Starbucks in Transition - Between a Traditional Brand and a Turnaround With over 40,000 locations worldwide, Starbucks is the leading provider of premium coffee, but its business model is under pressure. In recent quarters, the company...