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Nike Exceeds Earnings Estimates but Disappoints on Forecasts! Tariffs and Declining Consumer Confidence Weigh Down!

A. Wimbauer
Reading Time: 4 minutes

The sports shoe and apparel manufacturer Nike (NKE) published its financial results for the third quarter of 2025 in after-hours trading on Thursday, March 20, 2025. Although the earnings report was better than analysts expected, the stock dropped significantly by over 5% to below $68 in pre-market trading. The company, now under the new CEO Elliot Hill, anticipates a double-digit sales decline in the fourth quarter due to new tariffs imposed by Donald Trump and the recent loss of consumer confidence.   Sales decline of 9.3% across all...

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