On Holding: A New Mbappé Deal Could Shift the Balance of Power in the Sportswear Market!

On Holding expands its existing business model into the international football market. The signing of Kylian Mbappé led to noticeable price gains on September 18, 2026. The realignment aims to capture market shares from established competitors. From Running Shoe Pioneer to Broader Positioning The business model of On Holding (ONON) is based on high-priced running shoes. Relevant growth trends are primarily seen in the expansion of the direct-to-consumer channel as well as in the American market. However, the wholesale segment grew by...