OpenAI Opens ChatGPT to Advertising: Growth at Any Cost?
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OpenAI plans to test advertising in ChatGPT for the first time, marking a remarkable shift in strategy. Advertisements will initially appear in the free version as well as in the inexpensive subscription "ChatGPT Go." They will be clearly labeled at the bottom of responses, while higher-priced subscriptions will remain ad-free. For OpenAI, this is a step that just a few years ago seemed inconceivable: CEO Sam Altman had long described advertising as a "last resort," fearing it could jeopardize user trust. Growth, Costs, and New Revenue...
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