Paramount Grabs the UFC! $7.7 Billion Deal Ushers in the new Streaming Era!
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The UFC, which has long evolved from a niche sport to a global audience magnet, is making the biggest rights coup in the US sports world in years. Starting in 2026, Paramount will be the exclusive home of the MMA spectacles thanks to a mega-deal worth $7.7 billion. With the abolition of the pay-per-view model and a strategic integration of streaming and TV, the newly merged media giant Paramount-Skydance (PSKY) aims not only to attract millions of new subscribers but also to target market leadership in global sports entertainment. UFC – from...
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