Parking via app: why Uber's SpotHero Deal is Bigger Than Many Think

The ride-hailing provider Uber Technologies is acquiring the parking app SpotHero, continuing its strategic expansion beyond traditional ride-hailing and food delivery services. The financial details of the transaction have not been disclosed. In the future, a parking reservation feature will be integrated directly into the Uber app. The goal is to enable users to seamlessly book parking at events, airports, or in heavily frequented city centers. Parking as part of the Uber ecosystem Uber plans to create a "parking reservation experience powered...