PayPal Holdings Watchlist

tz-plus logo PayPal Opens the Advertising Floodgates! New Billion-Dollar Market in Sight!

A. Wimbauer
Reading Time: 3 minutes

PayPal (PYPL) is taking new paths and expanding its business model far beyond payment transactions. With the launch of the PayPal Ads Manager, the company is opening the lucrative advertising market to millions of small businesses, while simultaneously strengthening customer loyalty with a 5% cashback program for installment purchases. While analysts see short-term risks, many indicators suggest that PayPal is entering its next growth phase. Digital payment giant with global influence PayPal is one of the world's leading providers of digital...

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