Pinterest: How Artificial Intelligence Fuels the Business
Reading Time: 2 minutes
Growth Through AI – CEO Reviews Performance Pinterest CEO Bill Ready surprised last week with a remarkable statement: Thanks to the targeted use of artificial intelligence, the company was able to increase its advertising revenue by 16 % year-over-year. While many social media platforms struggle for user engagement and advertising funds, Pinterest seems to have found new ways with a data-driven approach. According to Ready, the recommendations for users have not only become more precise but also more relevant – which directly impacts...
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