Poppi, Prebiotic Cola & Alvalle Soups! PepsiCo's Product Offensive for the Health Market!
Reading Time: 4 minutes
The beverage giant PepsiCo (i)(PEP) is radically adjusting its portfolio for the future. With the international expansion of the hyped prebiotic soda Poppi, the historic launch of a fiber-rich Pepsi-Cola, and new warm Alvalle ready-made soups, the corporation is strategically responding to the rapid trend towards functional foods. This massive product offensive is primarily aimed at attracting health-conscious younger consumer segments and securing valuable market shares for PepsiCo in a booming billion-dollar market. Boom of Healthy Sodas - PepsiCo...
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