Poultry Segment Offensive! McDonald's aims to defend market share with strategy > NEXT!

McDonald's launches the global growth initiative > NEXT to defend market share against new, specialized competitors Hand-breaded chicken wings and the expansion of the McCrispy platform aim to capture the high-growth chicken segment Despite a price decline to $276, analysts rate the stock close to its 52-week low as a solid foundation for long-term dividend investors "In a world where every restaurant is just a swipe away, there is no second place,” said McDonald’s (i)(MCD) CEO Chris Kempczinski on June 1, 2026, at the Worldwide Convention...