Price War, V8 Rebellion, and Electric Range! How Ford Plans to Defend the Pickup Crown!
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Price Cuts and V8 Offensive: Ford reduces prices for performance models of the F-150 series and offers the 5.0-liter V8 for all models Realignment in Electric Drive: Strong focus on the new electric pickup Fathom for under $30,000 as well as the revival of the F-150 Lightning as a range extender with a gasoline generator Billion-Dollar Investment under Political Pressure: In response to criticism from the US government, Ford invests $1 billion in a new paint shop at its US plant in Kentucky Ford Motor (F) is reorganizing its model strategy...
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