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tz-plus logo Radical Cure at PepsiCo! Will the sweet turnaround through activist pressure, product cuts, and poppi succeed in 2026?

A. Wimbauer
Reading Time: 4 minutes

PepsiCo (i)(PEP) is undergoing a significant reboot. Under pressure from activist investor Elliott, the company is cutting around one-fifth of its product range, massively reducing costs, and focusing on cheaper prices and healthier formulations. With clear growth and profit targets for 2026 and the trend drink poppi as an entry point to the young, health-conscious audience, the soft drink giant aims to get back on track and reward its shareholders more substantially. The brand machine of PepsiCo is under pressure PepsiCo is ubiquitous with its...

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