Royal Caribbean seeks to expand into the river cruise business

A stronger than expected demand led to impressive results in the fourth quarter. Furthermore, the holiday offering is expanding with the introduction of Celebrity River Cruises. The company could sail into an era of even higher growth if its new business succeeds. It announced the launch of Celebrity River Cruises, thereby venturing into a niche but popular segment of the cruise industry. The initial fleet of this unit will consist of 10 ships, with departures expected to begin in 2027. Royal Caribbean recently impressed with strong numbers ...