Salesforce – 5.7 Billion USD Acquisition Aims to Revitalize AI Marketing
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Salesforce acquires Braze for 5.66 billion USD. Real-time AI is set to strengthen Marketing Cloud and Agentforce. Braze grows by 26% and has already poached customers from Salesforce. Now the corporation takes over the rival. Jefferies praises the upgrade compared to Adobe. Evercore views the high purchase price critically. Salesforce (CRM) is bolstering its AI offensive with a multi-billion-dollar acquisition in the marketing business. The corporation aims to automate customer contact and deliver personalized offers at the right time....
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