Shein and Temu Experience Demand Decline in the U.S. due to the Closure of the "De minimis" Trade Gap

The use of low-cost e-commerce giants Temu and Shein has significantly slowed down in the important U.S. market due to the tariffs imposed on Chinese imports by President Donald Trump and the closing of the "de minimis" loophole, as new data shows. Sharp fecline in user numbers The number of daily active users (DAUs) of Temu in the U.S. fell by 52% in May compared to March, prior to Trump's announcement, while the number for competitor Shein decreased by 25%, according to data provided to CNBC by market research firm Sensor Tower. DAUs indicate...