Snap's Realignment Pays Off: 14 Million Snapchat+ Subscribers, Strong Direct-Response Campaigns, and a Possible TikTok Ban Boost Growth
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Snap Inc. confirmed the success of its realignment in Q4 2024 with improved figures, primarily reflected in its focus on targeted direct-response advertising and the subscription-based premium offering Snapchat+. CEO Evan Spiegel reported that Snapchat is used daily by 453 million users – an increase of 10 million compared to the previous quarter. Particularly impressive: Users spent an average of 25% longer watching videos compared to the previous year, indicating increased engagement and an improved content strategy. Snapchat+ and Direct-Response...
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