Spirits Giants on the Verge of Merger: Pernod Ricard and Brown-Forman are in Talks

The manufacturer of Absolut Vodka and the producer of Jack Daniel’s are planning a merger, which is largely to be financed through stock swaps. An alliance against the sales crisis The French company Pernod Ricard and the US manufacturer Brown-Forman are in advanced talks about a merger. The background is the industry-wide fight against stagnating sales figures. Pernod Ricard, based in Paris, manages a portfolio of around 200 brands, including Jameson Irish Whiskey and Beefeater Gin, and is valued at approximately $17 billion on the stock...