Starbucks in Transition! Back to Coffeehouse Culture With AI, new Leadership, and Pricing Offensive!
Reading Time: 4 minutes
With an ambitious digital and leadership strategy, Starbucks (i)(SBUX) aims to revitalize its core business. Central to this are the AI assistant Green Dot Assist, which supports baristas in real time, the introduction of fixed Assistant Managers to strengthen café leadership, and the pricing offensive in China to regain customers. CEO Brian Niccol is rallying over 14,000 leaders behind his "Back to Starbucks" strategy at the Leadership Experience 2025 in Las Vegas, aiming to reduce wait times, deepen customer loyalty, and revive the legendary...
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