Starbucks Struggles for a Comeback! Store Closures, job Cuts and Focus on Core Markets to Prepare for Future Growth!

Starbucks (i)(SBUX) is facing a profound restructuring. After weak quarters, rising costs, and increasing competitive pressure, CEO Brian Niccol is opting for a radical course change. With the "Back to Starbucks" program, hundreds of underperforming stores will be closed, 900 jobs eliminated, and over 1 billion USD invested in restructuring. The coffee chain aims to return to its original "third place" feeling while stabilizing its margins. For investors, this means being patient in the short term and hoping that the bitter cuts will pay off in...