Startups are Betting on the end of Traditional Google Search

Several young companies are investing millions in software that helps brands remain visible in a world where users no longer Google, but rather use chatbots like ChatGPT or Perplexity to gather information. These startups are developing tools that enable companies to understand how AI models collect information and how they can optimize their brand content accordingly. The Wall Street Journal took a closer look at a few of these startups. From search engine SEO to AI SEO "Companies have optimized their websites for Google's 'ten blue links'...