System Gastronomy in Transition! McDonald's Expands Beverage Offerings and Launches AI System Archy IQ!
Reading Time: 3 minutes
McDonald's is expanding its beverage offering in the battle for younger target groups, going beyond its partnership with Coca-Cola With the Google technology-based voice assistant Archy IQ, the company is launching a new AI operating system after a failed attempt A comprehensive modernization program for the menu, service, and kitchen processes aims to secure market shares against specialized competitors The world's largest fast-food company McDonald's (i)(MCD) is facing strategic decisions. At the Worldwide Convention in Las Vegas, CEO...
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